Social media
Agency

We’re a social media marketing agency that turns potential into results with engagement strategies and campaigns that deliver real impact.

Turn that ‘if’, into when

Amplify Your Social Media Presence  
with Socially Native Content

Our full suite of social media services are designed to increase brand awareness, engage your audience, and drive growth across the complete range of platforms. From content creation to cross-platform social media management, we ensure your brand stands out and resonates with your target audience.

Content Creation

We Create Content That Gets Your Message Out & Connects

Our team creates visually stunning content that hits the spot—whether it’s bite-sized or a full-course feast. With access to our creative crew—managers, videographers, and copywriters—we ensure your vision is brought to life efficiently. We also integrate User Generated Content (UGC) for added authenticity and engagement, creating a dynamic brand presence.

Social Media Management

Seamless Cross-Platform Social Media Management Services

Our team takes charge of your brand’s social presence across all platforms, ensuring a consistent and compelling voice. We manage content creation, scheduling, audience engagement, and performance tracking to keep your brand top of mind. At If&When, we know how to amplify your message, turning online conversations into lasting connections.

Paid Social Advertising

Data-Driven Ads That Convert

Leverage targeted paid ads on platforms like Instagram, Facebook, TikTok, LinkedIn ads, Google ads, and Meta ads to boost brand awareness and drive conversions. We combine creative ad design with a data-driven strategy, integrating UGC (User Generated Content) to ensure authenticity and maximise engagement. With If&When’s strategic approach, your paid ads become powerful tools for business growth and measurable success across all platforms.

Influencer Marketing

Authentic Connections for Maximum Reach

Connect your brand with influencer marketing that resonates with your target audience and amplifies your message. Our team identifies, engages, and manages influencer partnerships that boost credibility and expand your brand’s reach

Social Media Analytics & Reporting

Measure, Optimise, Succeed

We provide detailed performance insights with analytics and reporting to track engagement, reach, and conversions. Our data-driven approach ensures your social media strategy is continuously optimised to meet your business goals.

Tiny's Cocktails | Classic Cosmo Bottled Cocktail
TOKA lab Superfood Collagen Elixir Sample Pack
Book of dare to lead by Brene Brown and other products in a box.
Close-up of a hand reaching for a can of New England IPA from Sauce Brewing Co., next to a Pale Ale can on a refrigerated shelf
Collage of Olivado Avocado Cooking Oil Bottles
Tiny's Cocktails | Classic Cosmo Bottled Cocktail

Content Creation

We Create Content That Gets Your Message Out & Connects

Our team creates visually stunning content that hits the spot—whether it’s bite-sized or a full-course feast. With access to our creative crew—managers, videographers, and copywriters—we ensure your vision is brought to life efficiently. We also integrate User Generated Content (UGC) for added authenticity and engagement, creating a dynamic brand presence.

TOKA lab Superfood Collagen Elixir Sample Pack

Social Media Management

Seamless Cross-Platform Social Media Management Services

Our team takes charge of your brand’s social presence across all platforms, ensuring a consistent and compelling voice. We manage content creation, scheduling, audience engagement, and performance tracking to keep your brand top of mind. At If&When, we know how to amplify your message, turning online conversations into lasting connections.

Book of dare to lead by Brene Brown and other products in a box.

Paid Social Advertising

Data-Driven Ads That Convert

Leverage targeted paid ads on platforms like Instagram, Facebook, TikTok, LinkedIn ads, Google ads, and Meta ads to boost brand awareness and drive conversions. We combine creative ad design with a data-driven strategy, integrating UGC (User Generated Content) to ensure authenticity and maximise engagement. With If&When’s strategic approach, your paid ads become powerful tools for business growth and measurable success across all platforms.

Close-up of a hand reaching for a can of New England IPA from Sauce Brewing Co., next to a Pale Ale can on a refrigerated shelf

Influencer Marketing

Authentic Connections for Maximum Reach

Connect your brand with influencer marketing that resonates with your target audience and amplifies your message. Our team identifies, engages, and manages influencer partnerships that boost credibility and expand your brand’s reach

Collage of Olivado Avocado Cooking Oil Bottles

Social Media Analytics & Reporting

Measure, Optimise, Succeed

We provide detailed performance insights with analytics and reporting to track engagement, reach, and conversions. Our data-driven approach ensures your social media strategy is continuously optimised to meet your business goals.

It’s Not Just About Creative, 
It’s About Performance

Image of The Kimchi Company Product
pawtion Dog treats
Saigon Brew Vietnamese Ice Coffee
Interval Weight Loss app

The Full Suite of Social Media Services

  • SOCIAL MEDIA STRATEGY

    At If&When Social Media Agency, our social media strategy goes beyond just posting content—it’s about creating a tailored roadmap for your brand’s success. We take the time to understand your goals, audience, and industry to develop a customised strategy that resonates with your target market. From platform selection to content planning and engagement tactics, we ensure that every piece of your strategy is aligned to capture attention, increase brand visibility, and drive measurable growth.

    At If&When Social Media Agency, our social media strategy goes beyond just posting content—it’s about creating a tailored roadmap for your brand’s success. We take the time to understand your goals, audience, and industry to develop a customised strategy that resonates with your target market. From platform selection to content planning and engagement tactics, we ensure that every piece of your strategy is aligned to capture attention, increase brand visibility, and drive measurable growth.

  • CONTENT PRODUCTION

    Our content production process is designed to immerse us in your brand—we get to know it better than you do. This allows us to produce on-trend content that captivates your audience, sparks engagement, and drives results. From short-form visuals to comprehensive campaigns, we craft content that builds loyalty and fuels brand growth.

    Our content production process is designed to immerse us in your brand—we get to know it better than you do. This allows us to produce on-trend content that captivates your audience, sparks engagement, and drives results. From short-form visuals to comprehensive campaigns, we craft content that builds loyalty and fuels brand growth.

  • INFLUENCER MARKETING & UGC

    At If & When Social Media Agency, we leverage the power of influencer marketing and User Generated Content (UGC) to create genuine connections that boost your brand’s credibility and reach. We collaborate with influencers who align with your brand, tapping into their loyal audiences to amplify your message. By integrating UGC, we bring authentic, relatable content into the mix, showcasing your brand in real-world scenarios that resonate with potential customers.

    At If & When Social Media Agency, we leverage the power of influencer marketing and User Generated Content (UGC) to create genuine connections that boost your brand’s credibility and reach. We collaborate with influencers who align with your brand, tapping into their loyal audiences to amplify your message. By integrating UGC, we bring authentic, relatable content into the mix, showcasing your brand in real-world scenarios that resonate with potential customers.

  • SOCIAL MEDIA MANAGEMENT

    Our social media services go beyond simple content posting. We manage everything from daily engagement and content strategy to keeping your brand active across all social media platforms. Through thoughtful planning and active audience interaction, we enhance brand visibility and position you as a leader in your industry.

    Our social media services go beyond simple content posting. We manage everything from daily engagement and content strategy to keeping your brand active across all social media platforms. Through thoughtful planning and active audience interaction, we enhance brand visibility and position you as a leader in your industry.

  • PAID SOCIAL ADVERTISING

    Make every ad count with strategically placed campaigns on Instagram, Facebook, LinkedIn Ads, Google Ads, and Meta Ads. We design ads that appeal to your target audience, delivering strong results and converting clicks into actual sales.

    Make every ad count with strategically placed campaigns on Instagram, Facebook, LinkedIn Ads, Google Ads, and Meta Ads. We design ads that appeal to your target audience, delivering strong results and converting clicks into actual sales.

Don’t just take our word for it

“I’ve really enjoyed working with If & When. It’s been great to have someone with not only ad strategy but creative input and an understanding of what we do. It’s great to feel like you don’t have to chase them up for anything. You know they are always on the front foot, and they are a lovely bunch of people, so it’s been really enjoyable to work with them."

PAWTION

Josh, Co-Founder

Man and Dogs with Dog Food Products

“Our experience working with If & When has been really positive. Great collaborators, really good communicators and we enjoy working with them. We do shoot days together that are really fun, the team is really creative and we love what they are outputting for our creative.”

FIREBRAND

Maria, Social Media & Digital Administrator

Woman promoting Firebrand WOOD CHARCOAL

“If & When have been great. The communication has been clear, the sets are fun for us and the team is great. We have fun and still get stuff done. Everything I want for the next campaign is added in. It’s been really great!

FLOWERS FOR EVERYONE

Alexandra, Social Media Manager

Woman holding flowers

“It’s been great, honestly. They have been my life saviour. It’s really allowed us to focus on growing the business. They just show up, works done and they get really good results!

THE KIMCHI CO

Edward and Sooji, Founders

Edward & Sooji, Founders of The Kimchi Company
If & When - Digital Agency Sydney
4.9
Based on 30 reviews
A formidable team with incredible digital marketing expertise, creativity, agility, and are an absolute joy to collaborate with. If & When were meticulous in their approach to really understand our brand and market, and continue to deliver amazing results. Highly recommended.
If & When is exactly what you want to bring specialised expertise and leverage into your team. They have hustle, precision, flexibility and love to deliver results. I've been impressed with the quality of work as much as the breadth of what they are able to deliver. They continue to surprise and delight as an agency.
If & When is a well-oiled machine. Their team is very accommodating and professional. I highly recommend A+
Professional and easy communication. Everything was seamless. Highly recommend.
If you're looking for a team with excellent attention to detail and a good nose for the latest trends, you'll love collaborating with the If&When team. They're so much fun to work with, too! Highly recommended.
Killian, Jimmy and the whole team at I&W have transformed the way we do content marketing. Not only do they play a crucial role in our online presence, they've adapted their product line to suit our business. As a marketing manager, I've worked with many agencies and in house talent before, and I can comfortably say that they're the real deal.Prompt responses, quality work and in a processed manner which takes pressure off my shoulders.Will continue to work the team and look forward to many years of collaboration to come.
If and When are amazing. From Day 1 you can see their commitment and their passion for their job. If you've been thinking about signing an agency to handle your social media and more, give If and When a shot and you really won't regret it.
Response from the owner: Hi, Patricia! This means a lot to us. Thank you! ✨
Love the enthusiasm and professionalism of the team. Easy to work with and save so much of my time. Highly recommended
Response from the owner: It is a pleasure to work with you and promote your wonderful products! Thank you.
We found “if and when” to be very responsive and honest with there work highly recommend, they do quality work and defiantly will keep on using them
Response from the owner: Yes, honesty is one of the things we value the most. It is a privilege to work with a team who values such as well. Thank you! 😌
Whole team is very professional, good listeners, very quick to respond. Highly recommended service.
Response from the owner: Listening to you is important to us. ☺️ This helps us diagnose the problem easily and give you the best strategy you deserve! Thank you for this. 💖
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Frequently Asked Questions

What Is Social Media Marketing?

Social media marketing leverages platforms like Instagram, Facebook, TikTok, and LinkedIn to promote and sell your brand’s products and services. It involves creating captivating content that engages your audience, fosters quality community interaction, and boosts your brand’s reputation and loyalty.

What Services Does A Social Media Marketing Agency Like If & When Provide?

At If & When we offer a full suite of social media marketing services designed to elevate your brand’s online presence. Our services include content creation, social media management, paid social advertising, influencer marketing, User Generated Content (UGC) integration, and social media strategy development. Additionally, we provide analytics and reporting to track performance, optimise campaigns, and ensure your brand is constantly growing and engaging with your target audience. Whether it’s creating on-trend content or driving targeted ad campaigns, we’ve got every angle of your social media presence covered.

Why Should I Invest In Social Media Marketing?

Having a strong social media presence is essential in amplifying business success. Social media marketing goes beyond producing great content and staying updated on the latest internet trends—it helps businesses build relationships with their target audience to increase brand awareness and foster loyalty, as well as reach new audiences and convert them into customers. With an effective social media strategy in place, you can create personal and lasting audience connections that drive revenue for your business.

How Do I Know Which Social Media Platforms To Use For My Business?

The short answer? It depends.

It’s all about your audience and the platform’s vibe. Different platforms attract different crowds. Facebook is great for local brick-and-mortar businesses, Instagram shines as a major hub for e-commerce and influencers, while TikTok is perfect for jumping on viral trends and connecting in a fresh way with its hyper-personalised algorithm. Let If & When steer you to the platforms that’ll get you the best bang for your buck, and make sure your efforts pay off.

Why Use A Social Media Agency Rather Than DIY?

Partnering with a social media agency like If & When offers expertise and results that go beyond what DIY efforts can achieve. We handle everything from developing a tailored social media marketing strategy to full-scale management, ensuring consistent growth and engagement. Our team specialises in creating high-impact content, running data-driven paid advertising campaigns, and leveraging advanced tools to generate leads and boost sales. Plus, with our creative approach, we produce content that not only stands out but also delivers measurable results—taking your brand to the next level.

How Much Does It Cost To Work With A Social Media Agency Like If & When?

Several factors affect the pricing of our services, including the strategy required to help your brand achieve its goals, the service deliverables, and turnaround time. Overall, however, the average cost for a social media marketing agency in Australia ranges from $2000 to $15,000 a month.

What we can assure you is that as a specialist social media marketing agency, If & When is focused maximising your marketing budget while implementing an effective social media marketing strategy that helps you achieve your business objectives and goals. Don’t hesitate to reach out for a discovery call – we can help you figure out your needs together.

What Makes If&When Stand Out From Other Social Media Agencies?

At If & When, we excel by producing high-quality, on-trend content that captivates audiences and drives results. Our unique ability to stay ahead of the latest trends sets us apart, while our outstanding content creation team brings bold ideas to life. We don’t just follow industry standards—we push boundaries, delivering content and strategies that are creative, impactful, and perfectly aligned with your brand’s goals.

turn that if,
into when







    Google Rating
    4.9
    Based on 30 reviews
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