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Our Blog

Keep updated on our latest blogs.

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Love (in) Lockdown: 10 Best Valentine’s “Date Night” Spots in Sydney

We’re well into 2021 now and it’s definitely been… interesting. Whilst 2020 had a strong “It can’t get any worse than this” mood, it’s difficult …

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if & when team
A Letter to Santa: The Hard Truths I Learned in 2020

What a tough year, 2020. There were bushfires. There’s COVID. There’s the recession. The overall tone of the year is bleak, with only patience and …

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The Thing About Comfort Zones: Being Comfortable with Being Uncomfortable

“Has anybody here ever been to India?” I asked our team during one of our weekly wrap up calls. “Do any of you want to …

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QuickBooks Online vs. Xero – What’s Best for Creative Startups?

If you’re a hobbyist who suddenly found the time to dive into a side hustle or launch a work from home startup due to COVID, …

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Digital Marketing or Content Marketing – Which Should You Do?

Have you ever posted a gorgeous photo to #Instagram showing off your products? Or how about clicking that boost button that shows up below literally …

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The Ultimate Social Media Marketing Guide for Small Businesses this 2020

Numbers don’t lie, they say. So let’s have a look at the latest numbers we have so far for social media. Nearly 60 percent of …

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Sample Blog
From Nespresso to Filtered Coffee: Mastery vs Efficiency

How do you like your coffee? Years ago, I would’ve easily settled for Nespresso. It’s fast and easy to prepare, it tastes good, and it …

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Sample Blog
How Grammarly and the Hemingway App Changed My Life

I’m no writing connoisseur, as you can probably tell from my previous posts. When it comes to writing and editing my own work, I tend …

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Sample Blog
Here’s Why You Shouldn’t Skip Out On Conventions

If I could give one piece of advice to the aspiring creative or the recently starting up startup, it would be to consider attending conventions, …

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Sample Blog
5 Things I Learned from My Struggle with Hiring Creatives

Here’s the thing: we needed a Content Strategist. We needed someone who had a deep understanding of how content works for different brands. So we …

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Sample Blog
Content isn’t art, it’s your COGS

Crazy doesn’t begin to describe how my year has been. I went into 2018 with one idea and left with something entirely unexpected. But that’s …

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Sample Blog
How to Develop Creative Grit

Picture this scenario: you’re at your desk at 2 AM, sitting in front of your laptop, staring blankly at a project you know won’t finish …

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