We are writers, editors, directors & actors designed to draw the world to all that you can imagine and to the journey you leave behind.

We believe that every brand deserves to have their story told.

At If & When, our raison d’être // reason for being // centres on our love for storytelling. Through meaningful imagery that is equally engaging as it is impactful, we work with you in showcasing and broadcasting the very best of your ideals.

Utilising, leveraging, and often deconstructing the current digital & social platforms, while keeping our eyes set on the mediums to come—we craft, curate & manage your brand in forms that reaches, captivates & persuades your audience.

We are writers, editors, directors & actors designed to draw the world to all that you can imagine and to the journey you leave behind.

Killian Pham

Managing Director

With over 8 years in the creative arts, Killian has spent his career crafting & collaborating
with some of the world’s leading brands including Facebook, Hyundai, B&T, Netflix, Buzzfeed, Universal Studios, and Nespresso.

His unique insight into the customer journey and appreciation for ​Hygge​ living has created a work culture that values the individual experience above all else.

APAC Instagram’s go to person for Instagram community management and a 2016 Facebook guest speaker, Killian espouses all the esoteric traits and habits needed in authentic social engagement.

Noël Bare

Creative Director

Noel Bare if not anything else personifies the maxims of design and communication.

His acute appreciation and vocational skill in composition, colour, styling and storytelling
makes him the perfect producer in film and media.

Graduating with a bachelor’s of design with honours and accumulating over 8 years in visual
production, Noel has worked alongside the most iconic and versatile of brands including Sony Australia, Rode Mic, Adidas Australia, RCG Capital and Reebok in creating stories that pierce our peripherals.

Harri Gilbert

Lead Cinematographer

Harry has been featured in multiple film festivals including Tropfest. While his work often speaks for itself, there is an unapologetic rawness to his style that helps to characterise unadulterated interactions. When it comes to cinematography, Harry believes in blurring the interplay and interdependence between format and story.

David Maj

Chief Financial Officer

Cultivating a 10 year love for all things business & accounting, David provides the team with insightful strategies in ensuring value to our customers.

He is an ASIC Registered SMSF Auditor, Law Society External Examiner and a full member of both the Institute of Public Accountants and CPA Australia holding two Public Practising Certificates with the Institute of Public Accountants and CPA Australia.

Jennifer Aleksandroff

Content Specialist

Jen’s love for artistic expression is matched only by her love for all things authentic. She has a unique gift of drawing out the nuances in everything she creates and curates. Her enthusiasm for innovation and strategic partnerships can be seen through her work with Transport Canberra and AirBike.